We are now looking into registering “Dying To Read” as a charity in it’s own right. It looks like it could be a lot of work, so I will be meeting up with a friend on Friday to go through it all. 

It may be that it’s not possible at this stage, but it’s certainly worth a shot.


Picture 1


Ben Kay and Daryl Corps are currently freelancing at our agency, and we went to introduce ourselves this morning. 

They seem like really top blokes and they have an extremely impressive backlog of work. 

We’ll be discussing some initial thoughts and potential contacts  later on today. 

We’re lucky to have them on board.


To see their work, visit:


May 7, 2009


Just to clarify to anyone who is working on this project, the first part of this campaign is going to be purely based on raising awareness of the problem.  

It will not ask for money or books.

Later on when we have a proper website up and running we will provide the option of donating money as opposed to books. This is for two reasons. Firstly because organizing shipping is an extremely complicated and expensive business, and secondly because a lot of the books that get donated to developing countries are either completely irrelevant or outdated. 

Many charities deal with this problem by accepting ONLY monetary donations, which they then use to buy new books that they know will be put to good use.

We will either send the monetary donations that we raise to one of these charities, or we will look into setting ourselves up as a charity in our own right. 

But for now people just need to know that there’s a real deficit in Africa, that sends ripples throughout their entire way of life.


Louise from Streetlight films came in to see us today, with the photographer Marc Rogoff and the director Catherine Taylor in tow. 

They had some really interesting thoughts and already have an idea about how they might implement them.

We also have an idea involving a projector and a famous london building, and they will be helping us bring that to life. 

We can already see that they are going to be a real asset to the cause. We’re really pleased to have them on board. 


To see Marc’s work, visit:


To see Catherine’s work, visit:


We met up with Roz Houchin and Dave Ma from Pulse films on Friday, and they are keen to get on board with the project. 

Dave has already had some interesting ideas for the TV, and we look forward to working with him.

Here are some examples of his work:

With the help of people like Dave this project can really move forwards.

Thanks to Desmond

May 5, 2009



Desmond from Mindshare was kind enough to pay us a visit at our office and talk to us about media space opportunities.

He was incredibly helpful and has given us a great deal of new avenues to explore. 

We will most definitely be keeping him in the loop!

Thanks Desmond!


(Please note: the above image is not an accurate representation of the real Desmond.)