The Search for Directors

April 28, 2009



This is a very important part of our campaign, but also one of the hardest to organize.

Because once again it has to be done for free. 

We are currently looking for young, energetic directors who are looking for an opportunity to show what they’re made of in the name of a good cause. 

The search continues…


Thanks to Amy Carter!

April 28, 2009



The lovely Amy Carter has also agreed to get involved in the project!

We will be meeting with her at 1pm on Wednesday to discuss the project.

To see more of her work, visit:

Thanks to Owain Thomas

April 28, 2009


The illustrator Owain Thomas has kindly agreed to help us on our mission!

We have arranged to meet with him at 1pm today to discuss the project.

To view more of his work, visit:


Since our last post we have written to several more celebrities and authors, including a bunch of A-listers. Ambitious, we know, but it’s always better to aim high!

We have also been getting in contact with some old college buddies from our days at Saint Martins in the hope of finding some skilled illustrators who are willing to get on board.

We have a few in mind, but we won’t disclose their names them until we’ve bagged them for sure!

Some helping hands

April 21, 2009



Another day and another inch closer to our goal. 

We sent an email around our entire company letting them know what we’re up to, and we’ve already got some very kind offers to help. 

We have two photographer offers, one for retouching, one piece of media space in a West End Programme, and several potential famous contacts who might contribute to our “1 book that changed your life” copy campaign (see below).



Right, off to a flying start!

At the end of last week we sent out about 20-30 emails and letters to various celebrities, authors, and poets, in the hope that they would tell us the one book that changed their life, and why, for use in a poster campaign.

Now, we haven’t actually sorted out the media space, because we’re trying to get EVERYTHING done for FREE, but we’ll get to that.

First we need content.

And who should be the first celebrity to respond? None other than the gentleman himself, Stephen Fry, who had this to say:

“Books do change lives. A friend of the family gave me Very Good Jeeves by P. G. Wodehouse for my 10th birthday. I had never been so transported by language. It was like being lifted up on a cloud. I knew that electricity, gravity and other forces could make things move but I hadn’t known what language could do. It was like discovering another universe. It changed the way I thought, the way I spoke, the way I dreamed. Books can do that.”

God bless that man…

Books for Africa

April 20, 2009


First of all, if you’re not all that familiar with the cause then we’ll give you some quotes from the “Books for Africa” website:

“Access to an education is one of the only opportunities young people have to end the cycle of poverty and attain a better quality of life than previous generations. Books For Africa works to help children who otherwise would not attend school by supplying educational materials to reduce or eliminate education costs”

“Most African children who attend school have never owned a book of their own. In many classrooms, 10-20 students share one textbook. Many people in the United States take these educational necessities for granted, but children in Africa cherish books.”

“Though there are no chairs or tables in our library, and only a ragged carpet on a cement floor, the children line up outside, waiting anxiously for me to open every afternoon, excited to look through and read, yet again, the same book they read yesterday.”

Tugs on the heart-strings, no?